The 43rd China International Sporting Goods Expo 2026
Sporting Goods
展会详情
China's sporting goods manufacturing industry is flying like a bird with its wings hanging from the sky, fluttering its wings at the historic intersection of the "14th Five-Year Plan" and the "15th Five-Year Plan"; its feathers are like clouds hanging from the sky, and it not only accumulates the critical momentum of industry upgrading and iteration, but also carries the ten thousand-mile journey given by the times - calibrating the course in the "Peacock Flying Southeast" and carving new development coordinates in the wave of the times.
On May 25, the four-day 2025 (42nd) China International Sports Goods Expo (hereinafter referred to as the "2025 China Sports Expo") concluded successfully in Honggutan District, Nanchang City, Jiangxi Province. The total exhibition area reached 163,700 square meters, and 1,812 exhibiting companies set a new high in the number of exhibitors; data also showed that the total number of visitors during the entire exhibition period reached 120,000, including 50,000 merchants/visitors, and the cumulative number of overseas buyers exceeded 4,000. Sporting goods manufacturers, dealers, industry experts and sports enthusiasts from all over the country gathered together to discuss new opportunities for the development of the sports industry.
Looking back on May 22-25, the 2025 China Sports Expo fully empowered the sports industry. Through three major exhibition areas: fitness exhibition area, sports venues and equipment exhibition area, and sports consumption and service exhibition area, it successfully built a fitness digital technology circle, an intelligent venue solution system, and new sports consumption and service scene content. Through the fitness exhibition area, all categories The matrix display, the release of innovative momentum in the sports venues and equipment exhibition area, and the creation of immersive experience in the sports consumption and service exhibition area form an industrial closed loop that connects research and development, intelligent manufacturing, scene applications, and terminal consumption. It deeply implements the national policy guidance of developing the sports industry and accurately covers the implementation needs of the three major strategies of national fitness, sports power, and healthy China.
The 2025 China Sports Expo not only builds an efficient platform for exhibitors to display innovative products and expand market channels, but also brings cutting-edge industry information and rich exhibition experience to the audience, and innovatively builds a new service paradigm of online and offline collaborative "sinking"; at the same time, it builds a composite conference activity matrix based on the concept of "eight-dimensional resonance". Covering eight core modules including technical seminars, themed conferences, exhibition hall interactions, investment roadshows, honor ceremonies, talent cultivation, industry forums, and business matching, 50+ events have been launched to form a three-dimensional value center that runs through the entire upstream and downstream chain of the industry, injecting strong momentum and potential energy into the upgrading of the industry...
The 2026 (43rd) China International Sports Goods Expo (referred to as "2026 China Sports Expo") will be held at the Xiamen International Convention and Exhibition Center from May 21-24, 2026. Whether it is "returning home in glory" or "returning manufacturing industry" - the 2026 China Sports Expo will continue to rely on its location advantages to build a strategic fulcrum for the allocation of elements of the global sporting goods industry. This open highland on the southeast coast has the composite functions of an international shipping center, a cross-border e-commerce comprehensive pilot zone and a national sports industry demonstration base. It can provide all-factor support for emerging business formats such as sports intelligent manufacturing, digital sports services, and cross-border sports trade...
Just like the rise and fall of all things in the world, there is a core engine - looking at the past few years, the new starting point for China's sporting goods industry to once again be glorious is "managing the ocean". When the China Sports Expo will once again set foot in Xiamen, a hot land with the core location advantage of the "Maritime Silk Road" in 2026, let us continue to join hands and return to the "place where the dream begins" of China's sports manufacturing industry!