Engineering Upgrading of Commercial Fitness Equipment - 2026 Gym and Public Sports Facilities Procurement Market Report

1. Market size and scene structure

Commercial fitness equipment has grown steadily. The market size in 2026 will be 24 billion yuan, of which commercial gyms account for 55%, community and public sports facilities account for 25%, and enterprises and hotels account for 20%. Policies promoted the construction of 15-minute fitness circles, and public procurement increased by 29.6% year-on-year; the lightweight and intelligent transformation of chain gyms drove the demand for updated mid- to high-end aerobic and strength equipment. Commercial equipment emphasizes average daily durability of more than 10 hours, low maintenance costs, and digital management, forming a clear distinction from the home market.

3. Product requirements and technical direction

Core demands for B-side procurement: Stable and durable, low failure rate, easy maintenance, and high space utilization. Aerobic equipment mainly includes treadmills, elliptical machines, and spinning bikes. Strength equipment places equal emphasis on stand-alone machines and comprehensive training stations. Functional training racks and physical fitness area equipment are growing the fastest. Intelligent direction focuses on venue management system: equipment usage statistics, private lesson linkage, member data exchange, and remote fault warning. The "General Technical Specifications for Intelligent Fitness Equipment" will be implemented in 2026 to promote the unification of safety and data standards and reduce procurement and acceptance costs.

3. Competitive landscape and procurement preferences

Imported brands account for over 40% of the high-end market, while domestic manufacturers seize the mid-to-high-end and government procurement markets with cost-effectiveness + fast maintenance + customization. Procurement decisions have shifted from "emphasis on brand" to "emphasis on total cost": equipment life, maintenance response, parts supply, and solution design have become key. Chain gyms prefer one-stop whole gym solutions, community procurement emphasizes age-friendly, non-contact, and safety protection, while corporate gyms focus on Miniature, lightweight and easy to manage. Leading domestic manufacturers’ delivery cycles have been shortened, their service networks have been sinking, and their competitiveness continues to improve.

4. Channels and Profit Model

Commercial use is mainly direct sales, project bidding, and agents, and online is only used for display and customer acquisition. Profits extend from the sale of a single device to the entire library design, installation, maintenance, course output, and system renewal. High-end equipment has high gross profit but a long cycle, while public projects have moderate gross profit but large scale. The popularization of leasing and installment models has alleviated the cash flow pressure of gyms and driven an increase in the purchase volume of small and medium-sized venues.

5. Challenges and Trend Outlook

Challenges: Price competition compresses profits, the cost of imported parts fluctuates, and sluggish venue operations affect repurchase. Trends: First, the public sports market continues to expand, and community and campus procurement have become the engine of growth; second, domestic substitution is accelerating, with unified standards and mature supply chains driving share increases; third, Intelligent operation and maintenance is popularized, and predictive maintenance reduces downtime. The commercial market is expected to exceed 40 billion yuan in 2030, entering a period of steady quality improvement.