Smart Home, Healthy Accompanying - National Experience Tour Activity Plan for Home Intelligent Fitness Equipment
As home fitness becomes a mainstream lifestyle, consumers’ requirements for the experience and practicality of smart fitness equipment continue to increase. In order to bring the brand closer to end-users, our company plans national city tours and moves product experience scenes to densely populated areas such as business districts, community squares, large supermarkets, etc. to create an immersive home fitness experience space. This tour lasted for two months and has been launched in 15 cities. Each city has 3-4 offline sites, covering core business districts and large residential communities.
The event site is divided into four functional areas: product experience area, AI personal trainer interaction area, fun challenge area, and welfare redemption area. In the product experience area, staff placed a full range of home smart equipment, eliminating the distance restrictions of traditional stores, allowing citizens to try it out for free and experience the core advantages of the equipment such as silent, foldable and intelligent interaction. The product storage function was focused on demonstrating for small-sized households. The AI personal training interactive area arranges for professional fitness coaches to be present. Combined with the device's motion recognition and heart rate monitoring functions, a simple training plan can be customized for experiencers, explaining scientific home fitness knowledge and answering questions about the use of equipment.
In order to enhance the fun and communication power of the event, lightweight events such as the “One-Minute Fat Burning Challenge” and “Parent-Child Fun Sports Competition” are set up on site. Anyone regardless of age or sports background can participate. The winner can receive brand peripherals, fitness accessories, and monthly online course membership. The event simultaneously launched an online matrix promotion. Douyin and video accounts live broadcast the tour status every day. The anchor explains the product in real time and distributes exclusive coupons for the live broadcast room. Offline participants shoot experience videos and share topics on social platforms. They can also receive additional gifts and use user spontaneous communication to expand the volume of the event.
Diversified preferential policies are adopted in the sales conversion process. During the event, offline orders can enjoy direct discounts, interest-free installments, and free door-to-door installation services. An equipment trade-in activity is launched for old users, and the deduction amount is higher than that in ordinary stores. For family users, the "Family Fitness Combination Package" is launched, and you can enjoy discounts when purchasing a combination of multiple equipments.
This event also set up dedicated personnel to collect user feedback, record consumers’ opinions on product size, functions, prices, and intelligent functions, and provide data support for subsequent product iterations. The event not only effectively increased short-term sales, but also made the brand's smart and people-friendly image deeply rooted in people's hearts, broke through online and offline traffic barriers, and helped the brand continue to deepen its efforts in the home smart fitness track.